ESI is a service that specializes in purchasing original cosmetics from the USA. A unique brand identity was developed to reflect its values and attract the target audience. The logo features a sleek and stylish font that emphasizes the elegance and quality of the products.
The color scheme is purple-orange with cute and stylish illustrations. The brand slogan "Beauty outlaw" encourages girls to not follow beauty standards but to express their individuality and originality.
ESI's target audience is stylish girls aged 20 and above who follow fashion trends and love to take care of themselves. They are willing to invest in high-quality products that help them look beautiful and feel confident. All elements of ESI's brand identity work together to create a recognizable and attractive image that attracts new customers and retains existing ones.
